So I just saw this ad

It's for a special additive for food that, sprinkled on like salt, can make someone lose weight fast.

The product is called SENSA.

Quickly, I picked up on a hypothesis of what the truth of this product must be.

This "Special" additive is nothing more than a bitter-ant.

- The additive makes whatever it's added on to taste like crap.

- The end result is the consumer eating less of the product, but feeling remorse every time they eat something without it.

Are there special antioxidants or working patents in it? More than likely not. However, the infomercial on TV consists roughly 90 percent of testimonials, fake doctor endorsements and skinny models eating attractive foods with the additive. There's also many empty promises that would probably distract possible customers from the real point: lose weight with a planned eating habit.

I could probably make a few million off of the idea of packaging a digestible bitter-ant, making ethos-based advertising that directly targets people's insecurities, market it for specific gullible audience groups, and sell the actual product for ten-fold what it'd cost to produce.

It's all about making certain people feel like they can't live without it. Think cigarettes, oil, and banking - just not tradition-based.